Level 2 - "Data to Decision"™ Boot Camp
DTD 20X: Hands-on Business Analytics Workshop

October 18th - 19th, Santa Clara, CA    

Who is this workshop for?

Workshop for Marketing, Sales, Product Managers and Analysts

Managers & Executives: Project leaders, directors, vice presidents, marketing manager, sales manager, product manager, finance managers and managers involved with data driven decision making

Analysts: Marketing analysts, product analysts, financial analysts and business analysts who want to be more effective in having an impact via data/ analysis

Technology experts: Data analysts, Engineers, BI directors, developers, DBAs, data warehousers, web analysts, and consultants who wish to extend their expertise to business analytics


Today all leading organizations are rapidly gaining power by leveraging information to gain insights and drive the business. Business analytics delivers actionable insights – new interpretations and evaluations of business performance based on data using simple yet powerful statistical techniques: Aggregate Analysis, Correlation Analysis, Trend Analysis and Sizing Analysis.

And that is the focus of this hands-on workshop, to give business professionals a tool, a recipe to glean insights from data and drive impact. This is done using Aryng's proprietary BADIR framework.



The BADIR framework takes the business professional on a journey that begins with a business question, proceeds to core analysis, and concludes by deriving insights and making an impact. The framework has 2 parallel tracks- Blue track is the technical track, towards insights. Green track covers the business/soft side of decision making using data. Together they complete the process of Analytics, which doesn't just stop at insights but extends into decisions, into actions and ultimately $'s.


On the technical side, the course covers (1) Aggregate analysis - average, standard deviation, variance, error, z-score, confidence interval (2) Correlation Analysis - Pearson's Coefficient, cross tabs (3) Trend Analysis (4) Sizing and Estimation. All the analysis is done using widely available Microsoft Excel, and the course also covers primer on excel. The material is brought home using examples, exercises and role-play.


The agenda also covers approaches to communicating analytical findings, delivering powerful presentations, and best practices to build impactful KPI dashboards.

Case Simulation: On Day-2, participants work in their groups to solve a real business situation starting from an inquiry/a thought to presenting to the class with definitive answers and recommendations towards the business problem.


Key Take Aways
  1. A proven approach to driving decisions based on data using BADIR 5-steps Analytics Framework. Learn analysis techniques and effective influencing and cross-functional skills to convert those insights to impact.
  2. Learn how to make a successful business case for a new product/feature launch with limited historical data. Also learn to effectively present it to peers and management.
  3. How to get impactful KPI Dashboard / meaningful metrics to run your Product or Marketing department with.
  4. Learn how to do actionable analysis using Excel pivot tables, functions and charts
  5. Learn how to prioritize between different projects based on prioritization framework.


Fee: $1795
(Take $200 OFF, register by 12th October 2012)

Suggested Pre-requisites: DTD 102 "Business Impact through Analytics"

If you haven't taken the DTD 102 course yet, take it Online today!


To learn more about our approach to analytics, download one of our white papers today!

Group Discount

Register as a group and take up to 30% off individual seat prices! Call 1.408.412.7279 today!

To learn more about BADIR framework, watch this keynote below!


BADIR framework delivers $120K incremental to a $1 Million business


Workshop Registration

Venue - Decathlon Club

3250 Central Expressway
Santa Clara, CA 95051

10 mins drive from San Jose Airport (SJC) and

40 mins drive from San Francisco Airport (SFO).

At the Workshop


Attendees are asked to come with their own laptop with Microsoft Excel or equivalent software for group exercises.

Schedule: 8:30am - 4:30pm

Breakfast & Networking starts at 8:30am
Workshop begins at 9:00am
• Coffee Break: 10:30 - 10:45am
• Lunch: 12:15 - 1:00pm
• Coffee Break: 2:30 - 2:45pm
End of the Workshop: 4:30pm

Attendees Receive:

DTD 102 certificate

DTD 20X Course Notes

  1. An official Certificate of Completion
  2. A course materials folder
  3. Templates: Business Question, Analysis Plan, Project Plan Template, Effective Deck Template

For more information:


Interested in learning more?


Download White paper


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Troy Seguin, Consulting Manager at InterRel Consulting, attended DTD 20X Hands-on Business Analytics Training and found the workshops fantastic as it not only delivered industry proven structured approach to analytics but also provided stake holder tools to drive impact in the organization.

Candace B., Senior Marketing Manager with PetPlace, attended DTD 20X Business Analytics Training and found the structured approach to analytics very helpful towards actionable insights and reflects on one of her key takeaways that effective data analysis doesn't start with data! 

More testimonials here ...


Piyanka Pic
Piyanka Jain,
President & CEO

Piyanka has 15 years of analytics and entrepreneurial experience with cumulative business impact of $120m+. Before founding Aryng, she was the "Head of Business Analytics" at PayPal - NA. She is also a regular Keynote Speaker at Business and Analytics conferences. Full profile»

Vijay Pic
Vijay Aviur,
Evangelist & Trainer

Vijay is a data-driven strategy expert and product leader with over 14 years experience in spearheading product strategy and information initiatives in financial and retail industries, with specific focus on market behavior. He combines his rich analytics expertise with traditional and innovative product management techniques and draws on his extensive experience working closely with Statisticians, Quantitative analysts and Multi-billion Dollar Portfolio Managers in his prior roles. Vijay's expertise is in empowering and driving smart decision-making by means of lucid insights, deep analytics, and by providing actionable recommendations for effective transformation and optimization. Full profile»

Our Clients

Our Clients: Google, eBay, PayPal, Citi, USAA, Microsoft, Apple, EA, SAP, Staples ...