Level 1 - "Data to Decision"™ Intro series
DTD 102: "Business Impact through Analytics" Workshop

September 28th, Santa Clara, CA    

Who is this workshop for?

Marketing and Sales Professional

Are you in the sales and marketing function and want to maximize ROI by increasing effectiveness of your marketing campaign, lower cost of customer aquisition and do more with less? If so, then this workshop is ideal starting point for you.

Product Managers

As a product manager, are you asking the 5 most important question that will put you on the steady path for discovering breakthrough insights from your data that will maximize

  1. Customer Traffic
  2. Conversion to Sale
  3. Transaction Value

If you answered "No", then this workshop is ideal for you to understand how to leverage your data towards optimizing your ROI.


Are you an executive managing an organization/department and wanting to compete on analytics? Have you made multi-millions dollar investments in state-of-the-art tools to start capturing Big Data, but still not seeing any impact of that investment on your top line? Do you wants the company trained and competent to make “better data driven decisions” as part of the entire company’s daily work flow? Then, this workshop is the best 1-day investment you can make to start getting the bang for your “data investment” buck.

BI Professionals/ Data Analysts

Are you the keeper and provider of data in your organization? Would you like to deliver more than just the data to your internal/external clients? This workshop is a perfect starting point to deliver insights and make a tangible impact through your work while doing less, as you learn efficient analytics.

Data Scientist

Are you an analytics professional with years of experience building dashboards, models and churning out amazing insights from data but see your hard work go to waste as organization fail to act on the insights you produce? This workshop is a great primer for seasoned professional like you for upgrading your influencing, communication and persuasion skills as we know analytics is more than just technical skills! In this workshop you will learn a structured approach to analytics to bring your stakeholders with you, so when you are ready with your insights, they are ready to act on it to create the impact your work deserves!


Today all leading organizations are rapidly gaining power by leveraging information to gain insights and drive the business. Business analytics delivers actionable insights – new interpretations and evaluations of business performance based on data and statistical methods. Predictive analytics on the other hand provide customer level behavior prediction to enable businesses like yours to deliver more relevant content to customers, improve response rate, improve retention and overall profitability of the company.


Excerpts from a recent Predictive Analytics Workshop 

This workshop is designed especially for Analysts, looking to increase the impact of their work and business professionals, looking to leverage analytics for smarter decision making. We make the complex world of Business Analytics, Predictive Analytics and Test-and-learn approachable for business professionals and the complex world of influencing and decision making accessible to Analyst for smarter decision in any organization using data.

Key Take Away's
  1. Analytics Landscape: Big Data, Business Intelligence and Analytics
  2. Learn how to drive decisions based on data using a proven 5-step BADIR framework from data to decisions.
  3. Learn to turn mounds on insights into impact through influencing, alignment building and proper communication and presentation of information.
  4. Learn to calibrate your organization’s Analytics Maturity using AMQ™ framework.
  5. Learn how to compete on Analytics by putting analytics into business context.


Fee: $995
(Take $100 OFF, register by 14th September 2012)

To learn more about our approach to analytics, download one of our white papers today!

Group Discount

Register as a group and take up to 30% off individual seat prices! Call 1.408.412.7279 today!

Workshop Registration

Venue - Decathlon Club

3250 Central Expressway
Santa Clara, CA 95051

10 mins drive from San Jose Airport (SJC) and

40 mins drive from San Francisco Airport (SFO).

At the Workshop


Attendees are asked to come with their own laptop with Microsoft Excel or equivalent software for group exercises.

Schedule: 8:30am - 4:30pm

Breakfast & Networking starts at 8:30am
Workshop begins at 9:00am
• Coffee Break: 10:30 - 10:45am
• Lunch: 12:15 - 1:00pm
• Coffee Break: 2:30 - 2:45pm
End of the Workshop: 4:30pm

Attendees Receive:
  1. A course materials folder
  2. An official Certificate of Completion (at the conclusion of the workshop)

For more information:


Interested in learning more?


Download White paper


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Daniel H. Kim, Senior Vice President at a large Investment Bank, attended Aryng's Predictive Analytics Training and found the experience phenomenal!  

Carol T, Senior Marketing Consultant attended Aryng's DTD 102 - Level 1 training and DTD 20X - Level 2 training and found the "BADIR" Business Process / Analytical Framework most important to do her job effectively  

More testimonials here ...


Piyanka Pic
Piyanka Jain,
President & CEO

Piyanka has 15 years of analytics and entrepreneurial experience with cumulative business impact of $120m+. Before founding Aryng, she was the "Head of Business Analytics" at PayPal - NA. She is also a regular Keynote Speaker at Business and Analytics conferences. Full profile»

Vijay Pic
Vijay Aviur,
Evangelist & Trainer

Vijay is a data-driven strategy expert and product leader with over 14 years experience in spearheading product strategy and information initiatives in financial and retail industries, with specific focus on market behavior. He combines his rich analytics expertise with traditional and innovative product management techniques and draws on his extensive experience working closely with Statisticians, Quantitative analysts and Multi-billion Dollar Portfolio Managers in his prior roles. Vijay's expertise is in empowering and driving smart decision-making by means of lucid insights, deep analytics, and by providing actionable recommendations for effective transformation and optimization. Full profile»

Our Clients

Our Clients: Google, eBay, PayPal, Citi, USAA, Microsoft, Apple, EA, SAP, Staples ...