Category Archives: Business Analytics

The 80/20 Rule of Analytics every CMO should know

Posted By Piyanka Jain

May
26

With all the talk about Big Data and Predictive Analytics – both of which involve complex, advanced skills and tools, driving millions of dollars in marketing – it is hard to believe in the power of simple analytics. The truth, … More

Posted in Analytics Consulting, Analytics Methodology, Analytics Training, Big Data, Business Analytics, Predictive Analytics |
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Analytics is fast becoming a Core Competency for Business Professionals

Posted By Piyanka Jain

Mar
28

McKinsey’s Big Data report lists shortage of talent in the big data space. Interestingly, the shortage of business professionals who can work with data (1.5M by 2018) is about 10X that of data scientists (140K by 2018). In my experience … More

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Tips for Executives: 4 Steps to turning Big Data into Business Impact

Posted By Piyanka Jain

Mar
18

Are you an executive responsible for driving incremental revenue to the company and delivering incremental value to your stakeholders, but not very confident of the initiatives in place to achieve the 40% growth that  has been mandated by the board? … More

Posted in Analytics Consulting, Analytics Methodology, Big Data, Business Analytics |
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5 Behavioral Economics Principles All Marketers Must Understand

Posted By Mukul Patki

Mar
1

As discussed in my previous posts, understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or product features to test in the market. Here is a discussion of 5 Key Behavioral Economics (BE) principles (among dozens) … More

Posted in Analytics Consulting, Analytics Methodology, Article, Big Data, Business Analytics, Experimentation |
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3 Steps to Identify the Analytics Training You Need

Posted By Piyanka Jain

Feb
19

You know your keynotes at conferences have a positive impact when they raise awareness. My keynotes raise awareness not just to the science that is analytics and its application, but also the need to achieve erudition at it. I know, … More

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To Centralize Analytics or Not, That is the Question

Posted By Mukul Patki

Feb
15

The structure of analytics in large organizations can take many forms—from having a gazillion analytics micro-teams embedded in each function or BU, to completely centralized analytics at the corporate level. What is the right strategy? What should your organization do? … More

Posted in Analytics Consulting, Analytics Methodology, Analytics Training, Big Data, Business Analytics, Uncategorized | Tags , , , , , , , , ,
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Don’t Fire Your Analyst

Posted By Piyanka Jain

Jan
4

Instead, have an introspective look at your organization, and ask yourself – “Why are we not seeing the ROI from our analytics investment?” I bet this is what you will see: The multi-million dollar investment in the shiny, new BI … More

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3 Key Analytics Questions to Ask Your BIG Data

Posted By Piyanka Jain

Aug
28

As published on Forbes Data, Data everywhere, not a drop to act! Every organization is collecting data today, but very few know what to do with it. Part of the challenge is, organizations don’t know what to ask of data? … More

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Designing Data: What Businesses Can Learn From Fitness Freaks

Posted By Josh Levine

Jul
31

I’d be willing to bet that there is a significant correlation between business’ escalating interest in information graphics and the sheer amount of information being created. People are asked to absorb more data than ever but the amount of information … More

Posted in Analytics Trends, Article, Big Data, Business Analytics, trends |
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What is your organization’s Analytics Maturity?

Posted By Piyanka Jain

Jun
25

As published on Forbes What is the difference between gaming giant – Electronic Arts, and relatively newer game changer – Zynga? Zynga’s CEO and founder –Mark Pincus, recently talked with D10 about Zynga’s major strength – innovative decision making guided by analytics. … More

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