Level 1 - "Data to Decision"™ Intro series
DTD 102: "Introduction to Business Analytics, Predictive Analytics and A/B Testing" Online Course

Online Training, at your pace, in your time!   If you are interested in learning analytics to develop your own personal skills, check out Aryng's offerings/packages for individuals which includes assesment, training and more...

Who is this workshop for?

Marketing and Sales Professional

Are you in the sales and marketing function and want to maximize ROI by increasing effectiveness of your marketing campaign, lower cost of customer acquisition and do more with less? If so, then this workshop is ideal starting point for you.

Product Managers

As a product manager, are you asking the 5 most important question that will put you on the steady path for discovering breakthrough insights from your data that will maximize

  1. Customer Traffic
  2. Conversion to Sale
  3. Transaction Value

If you answered "No", then this workshop is ideal for you to understand how to leverage your data towards optimizing your ROI.


Are you an executive managing an organization/department and wanting to compete on analytics? Have you made multi-millions dollar investments in state-of-the-art tools to start capturing Big Data, but still not seeing any impact of that investment on your top line? Do you wants the company trained and competent to make “better data driven decisions” as part of the entire company’s daily work flow? Then, this workshop is the best 1-day investment you can make to start getting the bang for your “data investment” buck.

BI Professionals/ Data Analysts

Are you the keeper and provider of data in your organization? Would you like to deliver more than just the data to your internal/external clients? This workshop is a perfect starting point to deliver insights and make a tangible impact through your work while doing less, as you learn efficient analytics.

Data Scientist

Are you an analytics professional with years of experience building dashboards, models and churning out amazing insights from data but see your hard work go to waste as organization fail to act on the insights you produce? This workshop is a great primer for seasoned professional like you for upgrading your influencing, communication and persuasion skills as we know analytics is more than just technical skills! In this workshop you will learn a structured approach to analytics to bring your stakeholders with you, so when you are ready with your insights, they are ready to act on it to create the impact your work deserves!


Today all leading organizations are rapidly gaining power by leveraging information to gain insights and drive the business. Business analytics delivers actionable insights – new interpretations and evaluations of business performance based on data and statistical methods. Predictive analytics on the other hand provide customer level behavior prediction to enable businesses like yours to deliver more relevant content to customers, improve response rate, improve retention and overall profitability of the company.


This Online training is designed especially for business professionals (Marketing and Product Managers), looking to leverage analytics for smarter decision making and Analysts, looking to increase the impact of their work. We make the complex world of Business Analytics, Predictive Analytics and Test-and-learn approachable for business professionals and the complex world of influencing and decision making accessible to Analyst for smarter decision in any organization using data.

Online Course Content (5 modules, 5 hours of lectures and exercises)
  1. Introduction to the Analytics landscape (30 minutes)
  2. Statistics 101 - Aggregate Analysis and Correlation Analysis (30 minutes)
  3. Winery Case- Overview of BADIR™ Analysis Framework ( 60 minutes + Exercise)
  4. Introduction to Predictive Analytics (90 minutes)
  5. Test and Learn (A/B testing) (40 minutes + Exercise)
  6. Competing on Analytics - 3 Key Question to Ask (40 minutes)


Key Take Aways
  1. Understanding of Analytics Landscape: Big Data, Business Intelligence and Analytics
  2. Comfort in fundamental statistics: Aggregate Analysis – Averages, Variance, Standard Deviation, Z-score, Error and Statistical Significance. Correlation Analysis
  3. Learn how to drive decisions based on data using a proven 5-step BADIR framework from data to decisions.
  4. Learn to turn mounds on insights into impact through influencing, alignment building and proper communication and presentation of information.
  5. Learn how to compete on Analytics by putting analytics into business context.
  6. Overview of Predictive Analytics and Test-and-Learn (A/B Testing)


Fee: $499



To learn more about our approach to analytics, download one of our white papers today!

Course Registration



FEE - $499

As you click enroll, you will be taken to Aryng's Online training platform. Sign up as a new Account and then go to the catalog to register for the course. Enter the discount code there.

Aryng Level 1 class can be taken separately or as part of, Aryng Level 1 and Level 2 package to complete your education on Business Analytics.

Subsequently, you can take Aryng Level 3 class to learn Testing hands-on. All three levels can also be taken as a package to complete your hands-on training on Business Analytics and Testing.

During the Workshop


Attendees are asked to come with their laptop loaded with Microsoft Excel or equivalent software for exercises.

Attendees Receive

DTD 102 certificate

  1. An official Certificate of Completion (at the conclusion of the training) with your name and instructor signature delivered to your email.

  2. Unlimited access for 6 months: Go back, pause, take notes, as many time as you like for 6 months.
  3. Templates, cheat sheets, and samples that help you take your training to your day-to-day work flow.

For more information:


Interested in learning more?


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Daniel H. Kim, Senior Vice President at a large Investment Bank, attended Aryng's Predictive Analytics Training and found the experience phenomenal!  


"Hi, I am Simona Georgescu, I live and work in Rotterdam, the Netherlands. In 2014 I was considering a carrier shift from all-round B2B Marketing to a more ROI, data-driven Marketing. I was not only fascinated by the business insights generated by my Business Intelligence colleagues, but I also came to realize that I would love to use my quantitative and analytical skills to their fullest. So when Data Analysis came out as the skill needed to fill in the gap, it took me a good couple of weeks of internet search to eventually choose for Aryng´s  Analytics for Business Impact and Testing and Learning online modules.

This online course is really great. Piyanka and Mukul dive into the dry statistical methods and apply them directly to real-life scenario's and cases: travelling agency, online gaming company, e-commerce company Umzon and Shamzon. The hands-on Excel walk-throughs are a wonderful practical tool. The cases focus as much on the business briefing process and actionable recommendations rolling out from the analysis as it focus on the data handling and analysis itself.  There is brief reference to the tooling available when it comes to data warehouse management, reporting & visualisation and Marketing automation.

Last not least, following these modules I got a context to place the data analysis as very specific skill. Some of the online study hours I experienced as real consulting sessions with professionals in big data Analytics. They come with those do’s and don’ts which are crucial to effectiveness in a role as a Data Analyst. What I personally appreciate is also the fact that Piyanka is accessible and responsive in the communication during the course. I  warmly recommend the Aryng online courses."

writes Simona G., Marketeer, Tellus , after taking Aryng's Hands-on Business Analytics and A/B Testing workshop online.


Carol T, Senior Marketing Consultant attended Aryng's DTD 102 - Level 1 training and DTD 20X - Level 2 training and found the "BADIR" Business Process / Analytical Framework most important to do her job effectively  

More testimonials here ...

DTD 102 Instructors

Piyanka Pic
Piyanka Jain,
President & CEO

Piyanka has 15 years of analytics and entrepreneurial experience with cumulative business impact of $120m+. Before founding Aryng, she was the "Head of Business Analytics" at PayPal - NA. She is also a regular Keynote Speaker at Business and Analytics conferences. Full profile»

Mukul Pic
Mukul Patki,
Senior Trainer

Mukul has 10+ years of Analytics experience with leadership roles at PayPal, Knowledge Based Systems, and IBM TJ Watson Research Center. Mukul has a PhD in Industrial Engineering and Management with a focus on quality and applied statistics.

Our Clients

Past client logos: Google, eBay, PayPal, Citi, USAA, Microsoft, Apple, EA, SAP, Staples, IBM ...

About Us

We believe in the power of Analytics, we can help

- Business Professionals make better Data driven Business Decisions.

- Data Professionals make better Business Driven Data Decisions

Learn more about Aryng»

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Online Analytics Training

Looking to upgrade your 'Data to Decisions'TM skills? You can sign up for Aryng's Online analytics training today. These courses are self paced, can be taken any time at your own pace from the comfort of your own home or office. The courses are

  1. Introduction to Business Analytics, Predictive Analytics and A/B Testing »
  2. Complete Hands-on Business Analytics Training »
  3. Complete Hands-on A/B Testing (Design of Experiments) »
  4. Complete Hands-on Business Analytics and Testing Training
  5. Complete Hands-on Predictive Analytics Training

Aryng Courses

Want to look at all the analytics courses offered by Aryng? Check out -

Analytics course list »

Business Analytics Training»

Predictive Analytics Training»

Analytics Hub

Looking for more resources on Analytics? Check out

The Business Analytics Book»

Article on Analytics»

Download white papers»

Piyanka's Forbes blog»